Recent Posts from Joe’s Blog
Good parking beats bathroom tissue origami.
A Deloitte study released earlier this year found that when choosing hotels, travelers looked at price, parking, comfort and location. Those who say "That's why you need differentiators" don't get it. These ARE the differentiators. Be the best at … [Read More...]
Start edgy, create value, lead the market. Then stay edgy.
If I asked you to name three cutting edge companies, you probably wouldn't think of brand stalwarts Gatorade, USA Today, and Amazon.com. But when Gatorade first came out in 1967, USA Today in 1982, and Amazon.com in 1995, each was about as edgy as a … [Read More...]
“You can’t lose this game and you can’t win it.”
On August 18, 2012, the Little League World Series U.S. Championship game was played between teams from Goodlettsville, Tennessee and Petaluma, California. It was the bottom of the ninth inning, and Goodlettsville led by four runs. There were two … [Read More...]
You know what’s cool?
Really cool companies. It seems that the conventional wisdom in business today, and what we hear from business authors, speakers, and consultants is that, above all, you must be unique. They say that to compete and win you should focus your … [Read More...]
Southwest Airlines: The Myth, The Reality, And Why It Matters To You
The Myth: People fly Southwest Airlines because they have singing flight attendants and their employees do all sorts of fun, wacky things. The Reality: We’ve surveyed Southwest Airlines customers for six years now, and there are three … [Read More...]
“the absurdity of most of the business stuff we have been taught”…
Larry Winget reviews Joe's new book, Be The Best At What Matters Most Complete transparency: Joe is my buddy. He sent me the book. But I did this review all on my own, without being asked, because I wanted to. I didn't feel any obligation to say … [Read More...]
