Spoiler Alert: “Easy” Beats “More"

Spoiler Alert: “Easy” Beats “More”

You add features and superior functionality to the product. I’ll make it easier to use and more convenient. Let’s see who wins. In his book on disruption, The Innovator’s Dilemna, Clayton Christensen makes the case that simplicity and convenience drive more success and growth than adding features or superior functionality. A classic example is Quicken, which is the market leader because customers find it so easy to use.