Abraham Lincoln and Stephen A. Douglas

20 Minutes? An Hour? Three Hours?

Recently I did a presentation for a very sophisticated business audience. The client specified that my session be 20 minutes. This was in a general session in what we used to call (and still usually do) a “keynote” slot. All of their general session speakers went 20 minutes. When asked why, the answer was simple: “We hire excellent speakers. Many of them catapulted to national and even worldwide popularity based on their short TED Talks.