Happy. Easy.

Posted April 5, 2016 / No comments

The Power of Happy. “I don’t care if my employees are happy” = “I don’t know much about business.” A Harvard Business Review analysis showed happy workers were 31% more productive, had 37% higher sales, and were three times more creative. The Power of Easy. If you make it easy, then you make customers happy,

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Keep It Simple.

Posted January 13, 2016 / 2 comments

To the extent that you make things simple for your customers, you create value. You also create a distinct competitive advantage shared by virtually all market leaders. Chances are very good that you’re making things way more complicated than they need to be, for yourself, your team, and your customers. Look around.  The best companies

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What Your Customers Say About You

Posted December 30, 2015 / No comments

In the future, the power of customers to tell the world about their experiences with your business, good or bad, will only grow. This may well cause the most significant, fundamental shift in how we do business since the advent of the Internet. As buyers continue to value customer feedback over advertising, marketing materials, self-promotion

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2016: Exclamation Point or Value?

Posted December 28, 2015 / No comments

Will 2016 be your Year of the Exclamation Point!!! ? Are you  dreaming about being AMAZING!!! OUTRAGEOUS!!! and COMPLETELY DIFFERENT!!! What a shame. Because those who are will almost certainly lose to who are planning (not dreaming) on being…useful. Useful – without an exclamation point. The winners in 2016 will be the ones who create

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