Wow, What a Stupid Salad!

Many companies get so distracted by their search for the “wow factor” that they take their eye off the ball.  The ball, of course, being the foundational elements of your business – those basic customer expectations.  It’s easy to find yourself in search of what amounts to a “wow factor” gimmick instead of doing your…

The children’s menu.

This is a guest blog from Seth Godin.  Sign up for Seth’s blog at http://sethgodin.typepad.com The children’s menu. “Here, eat this food you’ve eaten a hundred times before. These chicken fingers and french fries are just like what we have at home. And turn on your iPad and watch that movie you like so much…”…

Blog Post by Matthew Goldfarb

By Matthew Goldfarb, author, Renegade Thoughts Be The Best At What Matters Most is the second Joe Calloway book I’ve read (the first being Becoming A Category of One, probably the best book I read all last year), and i’ve got to say Joe is officially 2 for 2. From the get go, he points…

You can begin it…

Until one is committed there is always hesitation. The chance to draw back, always ineffectiveness. Concerning all acts of initiative and creation, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: That the moment one definitely commits oneself, then providence moves, too. All sorts of things occur that would…