Customer Driven Growth

Connecting Customer Experience And Business Growth If you want to grow your revenue, grow your business, then take a look at your existing customers. That’s your engine to drive growth IF you are intentional, strategic, and tactical about creating customers experiences that create customer recommendations. HTC recently ran a TV commercial featuring the British actor Gary…

Customer Driven Growth

Connecting Customer Experience To Business Growth Make no mistake, this is the most powerful idea in today’s marketplace… “Customer recommendations are the number one driver of purchase decisions.” – Forbes Magazine Today, everyone “gets it” that the reality of the internet has made word of mouth – customer recommendations – more powerful than ever before…

How To Work With A Jerk

From Joe Calloway: OK – here’s my answer. It’s the answer for me and not necessarily for you.  The answer is that you don’t work with a jerk.  My vendors and colleagues aren’t jerks.  My customers aren’t jerks because we have a finely tuned “jerk filter” on the front end to weed them out.  I’ve…

A Waste of a Perfectly Good Meeting

People say we have too many meetings. As someone who has participated in thousands of corporate meetings over the past 30+ years, I have a slightly different view.  I believe we don’t have nearly enough good meetings…productive meetings.  We need more of those. What we have is too many ineffective, worthless, what-the-hell-was-the-point-of-that meetings. This can…

Wow, What a Stupid Salad!

Many companies get so distracted by their search for the “wow factor” that they take their eye off the ball.  The ball, of course, being the foundational elements of your business – those basic customer expectations.  It’s easy to find yourself in search of what amounts to a “wow factor” gimmick instead of doing your…