Would your customers?

I took this photo on a very rainy Saturday morning, July 6, 2013. Would your customers stand in line, in the rain, for thirty minutes, to do business with you?  They do at The Pancake Pantry in Nashville.  Why?  What’s their secret? There is no secret.  Here’s how The Pancake Pantry has created a booming…

Walter says to The Dude…

An excerpt from Joe’s book, Be The Best At What Matters Most… In the movie The Big Lebowski, Walter says to The Dude, “That’s right, Dude, the beauty of this is its simplicity.  Once the plan gets too complex everything can go wrong.” Exactly. Walter in The Big Lebowski is right, most of us actually…