The children’s menu.

This is a guest blog from Seth Godin.  Sign up for Seth’s blog at http://sethgodin.typepad.com The children’s menu. “Here, eat this food you’ve eaten a hundred times before. These chicken fingers and french fries are just like what we have at home. And turn on your iPad and watch that movie you like so much…”…

Blog Post by Matthew Goldfarb

By Matthew Goldfarb, author, Renegade Thoughts Be The Best At What Matters Most is the second Joe Calloway book I’ve read (the first being Becoming A Category of One, probably the best book I read all last year), and i’ve got to say Joe is officially 2 for 2. From the get go, he points…

You can begin it…

Until one is committed there is always hesitation. The chance to draw back, always ineffectiveness. Concerning all acts of initiative and creation, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: That the moment one definitely commits oneself, then providence moves, too. All sorts of things occur that would…

What’s your tiebreaker?

(This is the entire Chapter 8 from Becoming A Category of One – order from the website if you’d like a copy). What’s Your Tiebreaker? I’m trying to decide who to do business with.  Should I choose you or one of your competitors?  You all look pretty much the same to me.  One of you…