Would your customers?

I took this photo on a very rainy Saturday morning, July 6, 2013. Would your customers stand in line, in the rain, for thirty minutes, to do business with you?  They do at The Pancake Pantry in Nashville.  Why?  What’s their secret? There is no secret.  Here’s how The Pancake Pantry has created a booming…

Walter says to The Dude…

An excerpt from Joe’s book, Be The Best At What Matters Most… In the movie The Big Lebowski, Walter says to The Dude, “That’s right, Dude, the beauty of this is its simplicity.  Once the plan gets too complex everything can go wrong.” Exactly. Walter in The Big Lebowski is right, most of us actually…

You know what’s cool?

Really cool companies. It seems that the conventional wisdom in business today, and what we hear from business authors, speakers, and consultants is that, above all, you must be unique.  They say that to compete and win you should focus your efforts on being different and doing things that absolutely none of your competitors are…