Joe Calloway helps great companies get even better. His workshops and interactive keynote presentations help develop leaders, create more effective teams, and improve performance for successful businesses who know that they can, and should, be doing more with the people and resources that they already have.

What’s your tiebreaker?

(This is the entire Chapter 8 from Becoming A Category of One – order from the website if you’d like a copy). What’s Your Tiebreaker? I’m trying to decide who to do business with.  Should I choose you or one of your competitors?  You all look pretty much the same to me.  One of you…

What I do.

First, what I don’t do.   I don’t show up at your event with a canned “speech” that I do for every client, not knowing the context, not knowing the audience, not knowing your goals or what your strategy is. So what do I do?  I’ll let a client from September 16 & 17, 2013…