You know what’s cool?

Really cool companies. It seems that the conventional wisdom in business today, and what we hear from business authors, speakers, and consultants is that, above all, you must be unique.  They say that to compete and win you should focus your efforts on being different and doing things that absolutely none of your competitors are…

They stay away in droves….

The business of professional basketball in the NBA is pretty much like any other business. You can try and succeed through hype, gimmicks, and over-the-top “wow” factors. That’s what the Detroit Pistons are doing this season. Pistons and Palace Sports President Dennis Mannion said, “The Pistons are trying to lure fans by turning games into…

What if?

What wins in business today?  “Wow” factors?  Being “different”?  Or is it simply being the best at those things that matter most to customers? Interbrand’s list of the Best Retail Brands of 2012 reveals something interesting.  What do these market leading retailers all have in common? More specifically, what’s missing? Walmart, Target, The Home Depot,…