The Myth Of Starbucks

I was just in Starbucks. As I often do, for research purposes, I counted the people in line in front of me. This morning it was 22. As I also often do, for further research purposes, I asked the guy behind me, “Why do we all wait in this line all the time?” He said,…

Why You Must Become Magnetic

“What our audiences and consumers see is influenced by who they trust,” This comes from a study of consumers by Scratch, a division of Viacom. “It should come as no surprise that consumers are more likely to watch, listen to, or read content that’s recommended to them by a trusted source—and the numbers in Scratch’s…