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This Is Very Hard To Do. Very, Very Hard

Posted May 2, 2016 / No comments

Three remarkable restaurants. Different kinds of food. Wildly different price points. All three of them packed with very satisfied customers. What do they have in common that has application to your business? B&B Ristiorante in Las Vegas, owned by Mario Batali and Joe Bastianich. If you get wine, be prepared to easily spend well over

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Happy. Easy.

Posted April 5, 2016 / No comments

The Power of Happy. “I don’t care if my employees are happy” = “I don’t know much about business.” A Harvard Business Review analysis showed happy workers were 31% more productive, had 37% higher sales, and were three times more creative. The Power of Easy. If you make it easy, then you make customers happy,

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Keep It Simple.

Posted January 13, 2016 / 2 comments

To the extent that you make things simple for your customers, you create value. You also create a distinct competitive advantage shared by virtually all market leaders. Chances are very good that you’re making things way more complicated than they need to be, for yourself, your team, and your customers. Look around.  The best companies

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What Your Customers Say About You

Posted December 30, 2015 / No comments

In the future, the power of customers to tell the world about their experiences with your business, good or bad, will only grow. This may well cause the most significant, fundamental shift in how we do business since the advent of the Internet. As buyers continue to value customer feedback over advertising, marketing materials, self-promotion

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