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Keep It Simple.

Posted January 13, 2016 / No comments

To the extent that you make things simple for your customers, you create value. You also create a distinct competitive advantage shared by virtually all market leaders. Chances are very good that you’re making things way more complicated than they need to be, for yourself, your team, and your customers. Look around.  The best companies

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What Your Customers Say About You

Posted December 30, 2015 / No comments

In the future, the power of customers to tell the world about their experiences with your business, good or bad, will only grow. This may well cause the most significant, fundamental shift in how we do business since the advent of the Internet. As buyers continue to value customer feedback over advertising, marketing materials, self-promotion

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2016: Exclamation Point or Value?

Posted December 28, 2015 / No comments

Will 2016 be your Year of the Exclamation Point!!! ? Are you  dreaming about being AMAZING!!! OUTRAGEOUS!!! and COMPLETELY DIFFERENT!!! What a shame. Because those who are will almost certainly lose to who are planning (not dreaming) on being…useful. Useful – without an exclamation point. The winners in 2016 will be the ones who create

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The Five Friends Blog Series: How to Start 2016

Posted December 15, 2015 / 1 comment

Five best-selling authors, Speaker Hall of Fame recipients, internationally-acclaimed business consultants and best buddies give their insights on business and life. From Joe Calloway: Here’s advice that I’m giving myself for 2016. You can partake of it as you see fit: Lighten up.  My family is healthy and happy and we’re all together.  In light

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The Five Friends Blog Series: How to Wrap Up 2015

Posted December 1, 2015 / 1 comment

Five best-selling authors, Speaker Hall of Fame recipients, internationally-acclaimed business consultants and best buddies give their insights on business and life. From Larry Winget: Most reach the end of the year and look back to do some evaluation. If you haven’t done that yet, do it now. Seriously, stop right now and look back at

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Lessons From A Start Up Magnet: Part 4 – The Mindset

Posted November 23, 2015 / No comments

(This blog is part of a series taken from Joe’s new book Magnetic: The Art Of Attracting Business.  Nick Gilson is founder and CEO of Gilson Boards, a start-up snowboard design and manufacturing company. Joe Calloway is Advisor on Business Development for the company.) Joe: One of the things I have found in over 30

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Lessons From A Start Up Magnet: Part 3 – Lessons Learned

Posted November 20, 2015 / No comments

(This blog is part of a series taken from Joe’s new book Magnetic: The Art Of Attracting Business.  Nick Gilson is founder and CEO of Gilson Boards, a start-up snowboard design and manufacturing company. Joe Calloway is Advisor on Business Development for the company.) Joe: What have you done that has really worked well thus

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