Jet Blue's "WOW!" distraction....
I've flown Jet Blue Airlines four times. Leather seats, friendly flight attendants, and a video screen/player for every passenger. Lots of WOW! factors. Only one problem - every Jet Blue flight I took was delayed. Seriously delayed. Travel & Leisure magazine lists Jet Blue as being the worst airline in the country for on-time arrivals. "WOW!" factors can't overcome a lack of performance on the basics. Stay focused on what your customers value most. Win "inside the box" and you win it all.