Jobs To Be Done

Each fall, my daughter Cate and I drive from Nashville to Memphis for the weekend. The focal point of the trip is to see a Memphis Grizzlies basketball game. But the basketball game itself is really only one aspect of a myriad of experiences. Cate and I have a set of “jobs to be done” on that wonderful father-daughter weekend, and we seek out the companies that can successfully do those jobs. The concept of jobs to be done gives us a way of looking at the real reasons that people buy things or experiences.

A Waste of a Perfectly Good Meeting

People say we have too many meetings. As someone who has participated in thousands of corporate meetings over the past 30+ years, I have a slightly different view.  I believe we don’t have nearly enough good meetings…productive meetings.  We need more of those. What we have is too many ineffective, worthless, what-the-hell-was-the-point-of-that meetings. This can…