Are You Great at What Doesn’t Work Anymore?

What used to work: Listening to the customer.  Gathering information. What works today: Informing the customer.  Delivering insights. What used to work: Advertising and marketing. What works today: Quality and consistency. What used to work: Hype. What works today: Performance.  The internet killed hype. (see TripAdvisor.com) What used to work: People bought the chutney because…