Spoiler Alert: “Easy” Beats “More"

Spoiler Alert: “Easy” Beats “More”

You add features and superior functionality to the product. I’ll make it easier to use and more convenient. Let’s see who wins. In his book on disruption, The Innovator’s Dilemna, Clayton Christensen makes the case that simplicity and convenience drive more success and growth than adding features or superior functionality. A classic example is Quicken, which is the market leader because customers find it so easy to use.

Winners: the chicken and the South Korean cars

Winners: The Chicken and the South Korean Cars

For the first time ever, Americans are reportedly more satisfied with their fast-food dining experiences than they are at full-service casual restaurants, and they like Chick-fil-A better than anyplace else, according to a new report from the American Customer Satisfaction Index. (from FOX Business News) What that means to you and me is that lower price alone won’t guarantee us a win, but when it’s combined with higher customer satisfaction, then you’ve hit the jackpot.

Your Meetings Will Change

Your Meetings Will Change

“Sessions need to move from monologue to dialog to polylogue, where participants are talking together in a group. Speakers, then, become facilitators of learning. That’s not a comfortable skill for a lot of speakers. For them, this is a growing-edge skill…it is the skill of the future.” – Northstar Travel Group’s Independent Planner Education Conference/2017.

It’s Who Theyy Are That Matters Most

It’s Who They Are That Matters Most

Here is a thought exercise that can help leaders think about and identify the keys to creating a truly great team: Pick any existing company. You will then be given the assignment to take the people in that company out of their present industry, profession, or endeavors, and put them in a business completely different from what they presently do.