I’ve been studying and working with extraordinary organizations and top performing individuals for over thirty years. The most common and powerful factor in all of their successes has been the ability to simplify and focus. The two go hand in hand, because in order to get to simplicity, you have to have focus.
The Head of School at my daughter’s high school asked the assembled parents a question, “How many of you want your children to learn to be problem-solvers?” All hands went up. He then asked, “How many of you want your children to have problems in school this year?” One or two hands went up, mine included.
My friend Scott McKain wrote a great blog about the true nature of what being a champion means. He uses sports as a great analogy to show that it’s not a matter of dominance, but rather a matter of degree. It made me think of another perspective on winning which is completely different than sports. Think about how we win, and become champions, in business.
My friend Joel Boggess posted this on Facebook: “I had a pair of pants altered and they were supposed to be ready today (Saturday). As we were driving around this morning, my wife, Pei, called the tailor to ask if they were ready.
Because if I don’t, I’ll slowly go out of business. Or maybe quickly go out of business. I work in the business arena. My audiences expect me to give them ideas on what will work today and tomorrow, not yesterday. It’s a moving target. They also expect my speech to be about them.
“If you do what you’ve always done, you’ll get what you’ve always gotten.” That quote has been attributed to everyone from Mark Twain to Henry Ford to Albert Einstein. Whoever said it was wrong. Or at least they’d be wrong today. Today, that old “truth” is a lie. Here’s what’s true: If you do what you’ve always done, you’ll begin to get less and less than you’ve always gotten.
Three remarkable restaurants. Different kinds of food. Wildly different price points. All three of them packed with very satisfied customers. What do they have in common that has application to your business? B&B Ristiorante in Las Vegas, owned by Mario Batali and Joe Bastianich.
The Power of Happy. “I don’t care if my employees are happy” = “I don’t know much about business.” A Harvard Business Review analysis showed happy workers were 31% more productive, had 37% higher sales, and were three times more creative.
To the extent that you make things simple for your customers, you create value. You also create a distinct competitive advantage shared by virtually all market leaders. Chances are very good that you’re making things way more complicated than they need to be, for yourself, your team, and your customers. Look around. The best companies and the top individual performers make things simple.
What Your Customers Say About You In the future, the power of customers to tell the world about their experiences with your business, good or bad, will only grow. This may well cause the most significant, fundamental shift in how we do business since the advent of the Internet. As buyers continue to value customer…