Wow, What a Stupid Salad!

Many companies get so distracted by their search for the “wow factor” that they take their eye off the ball.  The ball, of course, being the foundational elements of your business – those basic customer expectations.  It’s easy to find yourself in search of what amounts to a “wow factor” gimmick instead of doing your…

The children’s menu.

This is a guest blog from Seth Godin.  Sign up for Seth’s blog at http://sethgodin.typepad.com The children’s menu. “Here, eat this food you’ve eaten a hundred times before. These chicken fingers and french fries are just like what we have at home. And turn on your iPad and watch that movie you like so much…”…