I recently worked with one of the top home building companies in the country. They are experiencing great success and their CEO was just recognized as one of the top leaders in the industry. One thing to which they attribute their success is their “doctrine of no surprises.” As I look beyond that company to other market leaders, the top performers aren’t the companies that strive to surprise their customers. On the contrary, they are the ones that focus on consistency of performance and no surprises. Do you want me as a customer? Don’t surprise me. Just perform. Just deliver on your promises. Every time. That’s the ultimate “wow” factor.
Author: Joe Calloway
Joe Calloway helps great companies get even better. His workshops and interactive keynote presentations help develop leaders, create more effective teams, and improve performance for successful businesses who know that they can, and should, be doing more with the people and resources that they already have.