Be The Best At What Matters Most
The Only Strategy You Will Ever Need
Market leaders don’t try and do everything.
They do the most important things.
It’s an audacious idea in this age of gimmicks – to outperform the competition on those things that create real value for the customer. A laser focus on quality, consistency, and relentless improvement is the only strategy you’ll ever need. The reality of the marketplace is that if you win on the basics – you win. That’s where you innovate for results – to become so good at the basics that you are cutting edge.
In this interactive session based on Joe’s new book, Be The Best At What Matters Most, and his classic best-seller, Becoming a Category of One, the takeaways include:
- How markets are won by those companies that outperform on the fundamentals
- How simplicity and clarity of purpose can become your force multipliers
- How becoming cutting edge on the basics creates raving fans and wins customer loyalty
- How to create relationships that become partnerships
- How the will to take action can become your most powerful differentiator
There’s an old saying: Don’t learn the tricks of the trade, learn the trade. That’s never been more true than now. Join Joe in an interactive, engaging session that drives action and improves performance.
“Thanks to you over 500 strangers started exchanging ideas. The energy from the group was amazing.”Dorota Ulman – Symcor Inc.
Becoming A Category of One
How Extraordinary Companies Create And Sustain Success
Based on Joe’s best-selling book of the same name, Becoming A Category of One is a roll-up-your-sleeves session about the mindset that creates market leaders.
The difference between extraordinary and average is mindset. People in extraordinary companies think differently about a handful of things.
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Category of One takeaways include:
- How top performers find game-changing ideas that drive results
- How to identify and tear down the barriers to relentless improvement
- How to lead your market through a focus on what the customer values most
- How to wrap quality and consistency with customer experience that locks in loyalty
- How to take decisive action on ideas that improve results and drive growth
Find out what market leaders and top performers do that you can do in your business if you just choose to. Choose Becoming A Category of One.
“Joe was the opening keynote to help open everyone’s mind to accepting new ideas and to finding new ideas in unexpected places. He made a huge difference in getting the audience engaged and enthusiastic about the event, which continued all week. Resounding accolades.”
Cinda Daly HDI 2012
Minds Wide Open
Creating A Mindset of Ideas, Innovation, And Improvement
Ideas are the lifeblood of any successful organization. In a marketplace that presents new challenges and opportunities daily, a mindset of innovation, ideas, and improvement is a competitive necessity.
It’s not rocket science. It’s about the power of people making small but significant improvements every day. That’s what creates differentiation and a competitive advantage.
Minds Wide Open takeaways include…
- How to innovate with ideas from unexpected sources
- How to overcome the resistance to new ways of looking at our work
- How to focus innovation where you will get the greatest return
- How to get buy-in on ideas, innovation, and improvement from the rest of the team
- How to make things happen by letting go of personal barriers
The cumulative power of every person in an organization making continuous improvements can be amazing. Minds Wide Open can help make that a reality in your organization.
“You pushed us to think beyond our typical boundaries and challenged us to take our business to new heights. Our group came to life with your interactive style.”
Ed Quinlan – HRI
additional titles…
Building Your Brand From The Inside Out
The People Behind The Promise
Category of One Leadership
Aligning People And Culture To Drive Results
“Everyone raved about your session. Amazing!”
- Astute Solutions
Ask about our Focus 3 Ninety program to drive specific improvements in your organization in ninety days.
