The only “wow” factor that matters…


Today the girls and I had lunch at Five Guys Burgers and Fries (a special Saturday break from the brown rice and broccoli). The company’s business is booming – and their only “wow” factor is:  “Wow….this is a great burger.”

Product quality, clean stores, friendly staff.  Lesson from every market leader:  If you win on the basics – you win.  Not just “be good” at the basics – but actually win i.e. Toyota, Coke, Southwest Airlines, etc. etc.

Now….if you CAN’T win on the basics……better pull out the buzzers and bells, glitz and gimmicks and hope they work. (They won’t.)

Joe Calloway

Joe Calloway

Joe Calloway is a performance coach and advisor who helps great companies get even better. Joe is the author of the new book, Be the Best at What Matters most, and four other ground-breaking business books including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

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  1. I’ll definitely pick up a copy day one! Loved everything else he’s written!

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