Walter says to The Dude…

An excerpt from Joe’s book, Be The Best At What Matters Most

In the movie The Big Lebowski, Walter says to The Dude, “That’s right, Dude, the beauty of this is its simplicity.  Once the plan gets too complex everything can go wrong.”


Walter in The Big Lebowski is right, most of us actually do make the plan too complex.  We do it because, contrary to what most people might think, it’s much easier to make things complex.  It takes a lot of hard work to, as Steve Jobs once said, “get your thinking clean enough to make things simple.”   But it’s worth all the hard work, because if you’re able to make things simple, you can move mountains.

This book is about simplifying how you think about and go about your business.   A focus on what matters most helps you maximize your effectiveness.  It helps you avoid the painful truth of the old saying “You did a great job.  But you did the wrong job.”


Joe Calloway

Joe Calloway

Joe Calloway is a performance coach and advisor who helps great companies get even better. Joe is the author of the new book, Be the Best at What Matters most, and four other ground-breaking business books including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

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  1. Your concepts are game-changers Joe!

    This blog reminds me of something I learned from Jack Canfield & Steve Harrison – (paraphrasing) Your customers don’t care about the complexity of your business; they care about the simplicity of their solution.

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