What Are Your Three Things?
One of my clients is a national trucking company. This is a business that involves logistics, systems, schedules, and details that could easily become overwhelmingly complicated. Yet this trucking company, which is one of the largest in the country, has harnessed the power of simplicity and focus to drive consistent success for years.
They have boiled it down to the three things they must do well every single day:
- Pick it up when you said you would.
- Deliver it when you said you would.
- Deliver it intact and all there.
A successful drive-in restaurant chain has done much the same in getting clarity on what is most important:
- Give customers freshest, highest quality foods you can buy,
- Provided with friendly service,
- In a spotless, sparkling clean environment.
These companies are great examples of the power of having a team with a shared, and simple, vision. It’s actually quite easy to come up with a wordy, complicated vision, mission, or goal. It’s much more challenging to create a goal that is simple and easy to understand.
Resist the temptation to overthink things. Boil it down to the essence of what matters most. We should strive to focus on the essential, and minimize the rest.
“One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through life, never deciding to master anything in particular.” – Tony Robbins
So what are the three most important things in your life, your work, or your business?
You can stop over-complicating things. Boil it down to those three most important things that you must do well every day to create success, happiness, or fulfillment. This can, and should, take some time and thought, but it’s well worth the effort.
“The successful warrior is the average man, with laser-like focus.”– Bruce Lee