I’m reading the new book from Jay Baer and Daniel Lemin, Talk Triggers. Great book about how to create word of mouth marketing for your business. One chapter in particular stuck a chord, banged a gong, and hit one of my hottest hot buttons. That chapter is “Be Repeatable.” Jay and Daniel say, “There’s a trend in marketing, fueled by social media, of businesses trying to garner publicity by doing something special for a customer.
Joe Calloway – The Leadership Workshops & Keynotes