My advertising is created with the intention of making a positive connection and impression. So are my website, email marketing, mailers I might send out, and even, to a great extent, the writing that I do for social media and my blog. It all goes into what makes up my brand until…someone talks to or reads a post from one of my clients. At that point, whatever my client says about me and what it’s like to do business with me – that’s my brand. Whether we like it or not – our customers are the creators of our brands with everything that they say about us, good or bad.
Joe Calloway – The Leadership Workshops & Keynotes